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Teleteria founder Jay Servidio will be written in a front-page article on the Press NY

Jay Servidio is ringing for Matthew Broderick. Rear sleepy eyes, beneath the swollen, fertile minds of Ferris Bueller: "Look, if older people are more at adult website home runs, maybe the tension needs of their children will be met. Maybe it's Santee-Columbine shootings would not happen. "

In a heavy rain. Polo buttondown. Pleated and pants soaked khaki suede Timberland shoes. Golf umbrellas such tight fairing.

"But that's just the mind. What I tell all my students is, 'You're no-no, not-going to do the killing in this business. "People who say they make a million dollars every time they sneeze, they are filled with dirt. Seventy-five thousand in your first year? That can be done. But you'll have to take me as a rabbi. You will have to take me as a rabbi and my trust for shows the ropes. "

At 34 St., an umbrella graveyard. Thorns and ragged curls on our dry bones.

"My students do not make money for two to three months of this whole process .. But then you get your first check for $ 500 and you're like, 'Oops I crapped my pants. "Since the time it seemed like a drug. Today you do five bottles of crack. Tomorrow you're doing 10. It's the same thing. More. More. Grow! Grow! Grow! "

On tv, through window ground floor of the Empire State Bldg., the Nasdaq keels over, throw up 94 points. In the poor Yutz Jabs his half-smoked White Owl into his beer. A new low. Weather, stock market, for many people, the worst night in memory.

Half a block away 24 students waiting outside the men's Source of Life, in which the Learning Annex and Seminar Center classes are held. A, node wilt excited from cityfolk black, white, Hispanic, Indian and Korean. In the early 20's, 40s, their late 50s, a third of them women. They Pop 'n' Mom. It's very bad outside and they are here to take the Rabbi.

But the really disturbing. Why the dotcommer a? Words that are very interesting thoughts vulgarians satisfied. Why, on a foul night, blow $ 35 to listen to any of them? Because, say 'n' Pop Mom, Jay Servidio to real dollars of goods to suffer Our middle-class pockets.

This axiom at this point: adult entertainment is the only "content" people consistently purchase on the Internet. We all know how has revolutionized the online porn billing, driven live, interactive digital video, video streaming, internet video on demand, server push, Internet phone, media player and so forth. We Moloch has identified our collective desire as the driving force behind the U.S. $ 1.5 billion annual online trading. In this case, a bad day foul-spoken 'n' Mom Pop could use the additional revenue stream.

So they are here to squeeze some profit from the axioms. The question is, is title = "jay servidio"> Jay Servidio is really their Rabbi?

A weak signal, from his Mercedes S500 bolting to New Canaan:

"No could talk a long time, go to the salon for the face. "

"So what's your pitch?"

"Did I mention I work out five nights weeks? "

"Right."

"I'm struggling in full-contact karate tournament next month in Toronto you have to. Come check out Dojo I was in Manhattan. "

And then we cut. He called back.

"I just got American Psycho on DVD. Did you see that movie, dude? It's awesome. "

"The pitch, already."

"Simple. Who could not use a little extra Pay money each month under the debt? Closing of the lease. Build a savings account. "

"A what savings?"

"Exactly. Not there is a store today. The people who come to me-teachers, policemen, housewives, blue collar workers-most of them want to put money away for their children's education, pay some bills, a vacation once in a while. They do not want them to stop work or whatever. "

"So what do you do for them?"

"I held their hands and kick their asses until they start making money."

"How much they make?"

"Anywhere 4000-60-thousand a month, net."

"Nonsense!"

"I'm not lying."

"Can I see your tax return?"

"Nothing can be done."

"Enjoy a facial, friend."

Signal missing.

A day later, in the meatpacking district rarely furniture floor-through, Magdalia, owner of three "slavery boutique" website, talks about her hobby.

"It's like chutney business Great-Aunt Suzie I used to run" Said with a chuckle. ". Sooz not mining of gold or anything, but he has some fun with it, making money a little crazy. "

This one is bouncy-cute. He said the "crazy" with these eyes bugged-out. A self-described "full-time teeth" in the book publishing industry, says he's grossing Magdalia extra five grand a month for half last year. Bid to mention the URL was rejected. "We voters We reject many potential customers .. Do not have to bother."

"It's part of the whole bit dominance? "

His left hand disappeared beneath her sharp bob, hugging his right pet riding crop on the slopes of the coffee table. "Well, we have this temporary. "Three years to be exact." Our membership fee is nearly $ 50. It's a small world and we can say that live in it. But we offer value-added to our clients. "

"How's that?"

"We had a 'show'." Bug eyes again. "It makes they come back. "

Giggling, she clicks on the photo from a recent event. Clients with clothespins on his nads seemed pleased with the value-added.

"You do business with Jay Servidio?"

"No, but I have heard him. He's a rock star at the trade show circuit. Know all people. Business we are a little less, er, mass, if you follow. "

"What do you do with your profits?"

"Some of it back into the site. The rest helps pay for food and rent. Book publishing pay dirt, you know. "

"Is it really possible to make, say, $ 5000 a month without quitting your job? "

"Of course sex is recession-proof.! But I speak for itself. I mean, I keep prices down. I have own right here Unix [bought on eBay]. And I produce my content locally, rather than buying from others. "

"Local?"

"That brick wall you're leaning on? "

"Yeah?"

"It was a dungeon."

Dateline: Winnipeg screen. On the flip side. contact me was O'Reilly, a small child, crumple-faced with short black hair down to browline bush his clay. He has a high-pitched sound like styrofoam rubbing. O'Reilly is known to all players. The carte blanche he enjoyed the benefits of remaining in line with its title: "Phone-Sex infomercial king of Western Canada. "Jack O'Reilly's Lounge Dial-A-Date! 02:00 Weeknights from Dundee to the Dakotas.

As arranged by channel, king of phone sex believe I'm good-to-do "Manhattanite" wants to partner with content providers to the new kingdom of my web. In this business, it never hurts to know people with discretionary funds. O'Reilly only too happy to help me (accidentally) my real goal: a direct glimpse inside that there is no news organ never permitted-Camera Delights.

From the base Camera Delights' here in Winnipeg, there are 85-90 percent predicted flows continuously interactive hardcore in the world live, party, dungeon, gay, lesbian, torrential rains, geriatric, ethnic, pregnant, amputated Gyno and bizarre sex feeds. According to Jay Servidio, because the U.S. indecency laws of Canada is a repository of this. Camera Delights is an online adult into what, for example, McDonald's company is for-cow franchise center. "Everything but the tobacco," O'Reilly said, adding, "But who knows, eh?"

Camera Delights practically mint money by selling the feed directly to webmasters and content providers brokers. their content will be repackaged and resold a thousand times and, according to O'Reilly, "everyone benefits along the way." Feed eventually become available to small, turnkey business as Jay Servidio set up for clients. Although at this time of interactive life represents only 15 percent of total adult Internet revenue, membership sites can not draw customers without packaging in the service menu. Live interactive share of the portion of revenues will grow as the availability of higher bandwidth speeds.

Camera Delights is hermetic operation with alleged mob ties. My initial request for access journalism all down flat. returned phone calls, unanswered e-mails. I'm on the verge of polluting the idea until some low-totem Canuck surly in their back office practically challenged me to convince me over the phone that I received proper treatment offered two highly connected Glossies New York and major cable network film crew.

"Why," he reasoned, "if we already turned them down, should we accommodate you? "

Why indeed, Terrence. Now I've come, and I have a king of WesternCanada phone sex with me. And so we wait from a busy street in central the city of Winnipeg. A crisp clean, Canada day on the sidewalk flower shops, restaurants, record stores and bookstores. We stood at the door with faux-marble siding drabbish brown. O'Reilly, which is only vaguely to his Elmer Fudd R, is angry because "you do not follow O'Weilly wait."

We waited. And came flying down the stairs Hispanic-looking young man. A ghost with a buzzcut Eminem, earrings in both ears and puffy vest down. Shift over. Done for the day.

"Who is it? "said the voice on the intercom.

"O'Reilly, by Chwist!"

We were buzzed in. We climbed the stairs and turn right onto a hall, long and narrow with light blue walls and a layer of black fingerprint smudge. Door frame is dark blue. There were 23 small, such as 10-by-10, rooms at the first hallway. On the right of each narrow vertical strip door glass bricks that have been covered in cardboard from the inside.

We turned at the end of the hallway and past the bathrooms are located on top of a 3-foot ladder. Door wide open. Inside are two brunette. Both were naked. One of them is to shave her legs, the other is in the toilet. A handheld video camera resting on the linoleum floor-tiles White pointed to the girl in the toilet. A naked woman poster hangs above the toilet. Odd redundancy. I did not realize I was staring. But women do not shave her legs. He jumped with his left foot still in the sink, reach out and slammed the door shut. O'Reilly saw me, raised eyebrows.

"Happy Pee Pee Time Fun, eh?"

Delights camera to take the entire second and third story of some of the city block. It is above ground catacomb, a maze of identical narrow alleys blue-on-blue. We came to the center of the brain, the office is divided from the low ceiling, table, rack servers, PCs and monitors. Surrounding each table collage of newspaper clippings or postings reflect the personal music / taste occupants of each sport. It hews mostly to hockey.

For us right at the entrance of metal shelves from floor to ceiling to accommodate about 100 starched white towel. A inhibit sitting nearby. On top of such block scheduling board with the categories mentioned above. What is remarkable is how quiet it is here. I expect the dark, covered windows and so forth. But this sounds like a kind of vacuum. We have seen nothing else besides the bathroom girl.

"Who is buzzing us?" asked O'Reilly.

We poke into different offices looking for a man named Brad. Brad is the director of the company.

Finally we find a man ponytailed computer sitting next to a wall rack servers.

"Brad did not come today."

Fine with me, I think. I bought a Snickers from the vending machine back at the entrance. A notice taped to the machine announces sign-ups from spring softball league. Fast-pitch league team. First practice April 16. See Terry.

O'Reilly and I stood on a bank monitors. It's 11 am and four of 16 active screen. On the first screen a young man who turns interesting ass cheeks apart and typing on the keyboard. On the second screen are girls bathroom we just met. On the third screen is tanned, completely shaved blond woman facing the camera, straddles a man, threw her hair over her shoulder and her stuff in him. On the fourth screen of a fat woman eating fruit.

That's a joke. In The fourth screen-Matchbox Twenty girls in t-shirt talking to the camera. "I know him!" said O'Reilly. "He was in one of my infomercials Sweet girl .."

At any given time, camera Delights employs about 300 men and women (split 20/80, respectively). Models are collected mainly through classified ads on your site adult-industry job, and print ads in newspapers giant-local sex scenes. Strip club gives the flow of local and international talent as well. US-based porn actors and actresses work Canadian strip series would often stop in for the day live cam stripping. With sufficient prior notice, Delights Camera can send word to his client later webmasters can promote this visit special for the end user.

Monthly turnover in Camera model Delights running about 20 percent. As in phone sex, models are encouraged to develop a personal, ongoing relationships with clients.

O'Reilly pointed me to a room adjacent to the office suite. Green lockers line the right wall, cubbyholes left line. First and last name written on masking tape. Within a few cubbyholes sat wrapped in a plastic heart-shaped chocolate box. Sign below the analog clock reads: Please take your flowers home with you or dispose of it immediately.

Warden Chuzzlewit. From the throat fleshy, straight from Dickens. He want to know: "Is there no glut that?"

Rabbi prepared. "At any given time there are about 50,000 adult sites online, and guess what? You are still not in a competitive marketplace. Two thirds of these sites look like garbage. They are losing money and they get closed. "

A knock on the door. A man shyly glanced down at his home prospectus Center Seminar.

"I'm sorry," he peeped. "The class is ..."

"Sir, this is ... PORNOGRAPHY" Belly! laugh. The slamming door.

"Like I said, the design is very important you should make a consistent look .. Free tour is very important. That is your main sales pitch, and here's how it should be done. "

Pencils at the ready and a deep breath. Bring on the science.

"It's one of the tour said, 'We have 100,000 pics in our library. We had a black daughter, we had a white girl, we have a daughter Asia. We had a daughter with a penis, we have a daughter without a penis. We have a daughter with big breasts, small breasts, we have a daughter without breast. We have a daughter with facial hair, women with a beard '. "Breathe Deep." Want to join now? No? Fine, continue the tour. Page two, 'We have 100,000 video feature length. We have a gynecological exam with a tool, and mask and stirrups. "H'bout now? No? Okay, page three. Page three talk regarding fever forest. We have a black man with white girl, we have white people with black girls, and we were all mixed together. Want to join now?

"Enough!" Rabbi boom. "Who can tell me what's the point tour??"

Chuzzlewit with his hands up high. "To sell."

"That's right!"

They high-five.

"Now listen to every time you sell something to someone,. Whether it's tickets plane porn or months or copier, this is what you do. "

Pencils up.

"You tell them what would you tell Then you tell them they Then you tell them what you told them .. And you repeat that all again .. You stand on a table, open the client's mouth, climb in and did not stop talking until he saw something on your way. "

Ken and his wife Farrah South is their partner in the mid 50's. They have two children. Ken worked in the fields of finance, human resources Farrah. About six months ago, Ken launched a website called WantonWife.com membership. The scene features X-rated still images and video clips Farrah themselves and with other men and women.

"We do WantonWife to have fun in the beginning. The initial response is very good we believe we can make money at it. But technically, we do not know much. "

Ken Servidio met in January at an Internet trade show Adult two-yearly in Las Vegas. He brought his business to Servidio much later. Since January, Ken was grossing $ 6,000 to $ 7,000 a month with about $ 1,400 in costs. With the help of the Rabbi, Ken has identified several important issues that affect business:

(1) Service. Re-monthly recurring bills charged to credit card members "are name of the game. Re-bill creating a consistent revenue stream that allows me to reinvest and grow WantonWife. In our case, this guy came to see and interact more with one person-Farrah. It's like they want to have some sort of fantasy relationship with him, which is great. So important that we provide new content every week and respond to requests them to certain types of photos.

"At any time, when a member wants to cancel, it will be handled promptly. Billing fine because we are dealing with The best company around, CCbill. Automatic, electronic payment of the first and fifteenth of each month. "

(2) Speed. "Bandwidth is really important," said Ken. "If the download took forever a man is only going to get frustrated and leave. Who could blame him?"

Ken soft. But his voice takes when he came to the final principle.

(3) Traffic. "This one's pretty obvious you can build the most beautiful sites in the world and if you do not have an audience, You are not going to make money .. "

"So how do you drive traffic?"

"Well, we're still trying to figure out it. We do not have a great experience with bulk e-mail. We do some advertising on search engines adult. Banner link may help, but I do not have time to do it first. We are still very new. "

Ken and Farrah devote an average of three hours a day, every day, for WantonWife. He plans to launch another site with a Rabbi in the near future. By this time next year, ceteris paribus condition of rest, Ken WantonWife project will generate net per month for $ 12,000. With their profits, Ken and Farrah were build a lake house and girding their retirement accounts.

The political climate and laws antisex possible?

"We're Republicans. I'm for Bush. I know they are more aggressive in legislating against this sort of thing, but I do not see it as a threat. My personal feeling is so big and so strong, I do not see how it can be closed. "

He added, "I want to see more control over use so that children can not get access."

The WorkingGirl.Com is a feature-length documentary film currently in postproduction it. It was written and directed by James Ronald Whitney, who first project, Just Melvin, debuts April 22 on HBO. Hearing that I was writing about amateur porn mature as a business cabin to Pop 'n' Mom in recession new, Whitney suggested I rough edit screen his film, because it touches on some personal and professional pitfalls people encounter when running an amateur adult sites online.

Whitney explained, "About a year ago I was contacted by my old friend Sharon Alt, who wrote to tell me that he could not pay the bills, especially insurance bill of health and preschool for children four years old, Jake. Sharon said he performed due diligence and concluded that the Internet is the place to be, because a great amount of money will specifically for amateur sites.

"Basically," Whitney said, "my old friend has decided to become an amateur porn star to pay bills her problem is she not the audience .. "

Alt attract Whitney, vice president at Wall Street brokerage firm Tucker Anthony, and he determined to write a plan business.

"I soon realized that if I make movies about business, film audiences may then traffic its Web site. If they like what they see, they may pay for membership. "

So Whitney's going to shoot porn and use it as an item on her friend Sharon's new and improved website. But first he must perform their own due diligence. To learn how to properly design and market an adult website, he turned to none other than Rabbi, Jay Servidio.

In The WorkingGirl.Com Jay Servidio Cybernext floor struts Expo 2000 Trade Show in New Orleans, introduced the crew doc (Whitney, et al.) To all the big players in the world online. Later, at a table in what looks to be a Cracker Barrel restaurant, Jay Servidio Alt tutorial provides a point-by-point on a porn site marketing and design.

Unlike so many popular discourse about the problem of porn and the porn people, The moral judgments WorkingGirl.Com stop, leaving a fully up to the viewer. Lighter and less effective side of the film pokes fun feature on the director and crew, who reportedly sensitivity monastic quickly drenched in sticky liquid discovery of the reality of shooting porn (sights, sounds, smells good). In order to prepare content for Alt's new web site they take "Porn Cinematography 101" lessons with an online celebrity triple-X Teri Weigel and her manager / husband Murrill Muglio.

So the movie with fondness (and vice versa): to drive membership to the website, then the profits will fund a trust to Alt's four-year old son. If that sounds a bit slippery, movies recuses himself from his own cleverness ("Wall Street and Porn World hand in hand care to save the life of a child ... Movies A! to sell an adult website ") through fierce mining, complete and objective ethical issues at its core.

Thoroughly explored is the relationship Alt tangled and dubious motivations for doing porn. One of the more poignant scenes in the film show in a bitter quarrel Alt with his ex-wife Marci (who bulldyke, honest love with whom Jake was conceived through artificial insemination). Marci Alt believe choices about sex online is potentially hurtful to children. He also thought peel Alt and using only his / her child to justify what amounted to a personal fetish. Where between Alt and Marci had no love, there is now only hatred peeling paint.

That's what happened the final scene in this film eventually gives much-needed catharsis chestnut. But she did not really emerge victorious, and this is how Whitney prefers his art: restless.

Alexa is 33. BA and master's in journalism, both from Columbia. Listening from the back row to a Friend solipsistic Rabbi hum it.

"... So then my friend Bill tried me to the phone sex industry back when we worked at Sprint. End of the 80s babies, 900 were born and we know It would be great! I just Roman Catholics, did not want to get into it ... "

Unlike most others here, Alexa has had a business up and running. He's here to learn what new tricks may be applied for beginner phone sex site, GoodTimePhone.com. A place in the course of the narrative, Rabbi praises some clothes credit card billing and Alexa demurs.

"What?" he said.

"It's just-"

"What?"

"Well, I run a site phone sex and-"

"Sex Phone is dead, woman! Do not you get the memo?"

Later, Alex tells me, "Well, title =" teleteria servidio jay "Jay Servidio correctly> when he says the cam-sex sex is the new phone. But the phone sex is far from dead. "

Alexa site is basically a summary of a phone-sex female subcontractors who gathered under the moniker GoodTimePhone.com. They hang herpes Digital zoster them through a link to her personal FTP sites. To generate repeat business he asked them to work a minimum of 25 hours per week. In three short months the site is in report a small profit and turned black.

"I am determined to run a reliable, respectable operation, and I have strong principles about caring for my daughter moment "said Alexa who make their children well above the industry standard 55 percent split host/45 percent subcontractors.". This is a scam to pay for someone only 45 percent of their income. "

"Are not you making more money running a membership site hardcore?" I asked.

"I kind from fear to go to the membership. I felt like I was on the banks involved in pornography. Not that there's anything wrong with pornography. But I'm not ready to take risks it. With phone sex, boyfriend and girlfriend can do it very plain. This is very different from having sex on camera. "

But word on the numbers. When it comes to porn, verified income data is not possible to find. There is no way to know if the numbers increased for business and fan the fire ego, or deflate to ward off the taxman. Some sources insist on lowballing is a more common practice.

"Keeping taxes down and potential competition at bay."

So, you can do well by reducing all income quoted here by a factor of your own skepticism.

It is also often stated that it was too late for the Rockefeller-rich through online adult entertainment, because of large cost-player competition and continuously updated premium content (videos, pics, live feeds).

No no argument there. But how to show the low overhead to bring a little stability in these trying economic times?

Here, the consensus seems to be, yes steady but with two warnings. Warning number one: it is more boring than you think. Alexa, for instance, spent most of his time checking on his link partners, verifying that they had put her banner on their site because they have been approved. No letters of protest two: You can not just get a set of clients and then sat silent.

To his credit, Servidio make it known from the beginning. "Members only stay with the site three months or less. So the owner must be out there constantly trolling for business new. "

Trolling means reinvesting profits back into advertising that drives traffic. Reinvestment and growth takes time. As the Rabbi said, it is a process.

However, newcomers and veterans both believe in changing the popularity of products: low barriers to entry, it's legal, it can be done from home, and if you do the job, it sells.

And Rabbi makes his pitch.

"Four thousand dollars for a website, turnkey adjusted, plus U.S. $ 100 month for hosting and $ 125 per month for the video for the first three months. Who buy your movies feature length 100,000, 2000 new channels added monthly, with 100 rooms of life. "

Hands go up.

What about billing? What about bandwidth? Do I need to enter? Maintenance? Ads?

They followed him down the stairs and out onto 34th St.

What about consultation? How do I get paid? Can I buy a URL directly from you?

The breeze blowing before the present. Drizzle. It was too late and crossing the center area of the city is empty abyss, a refraction room sound with Doppler wail of ambulance skidding north toward Times Square.

"I went to Budapest," said the Rabbi. "For the big European trade show." Swap cards and handshakes. "But let's do business when I return."

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